Founded by technology entrepreneur Steve Murch to help businesses build stronger customer relationships through better feedback collection and actionable insights.
Steve Murch is a technology entrepreneur and Harvard Business School MBA (Baker Scholar) with over 25 years of experience building consumer and business software.
His journey began at Microsoft in the mid-90s, where he led the company's Internet gaming effort that would later influence the Xbox Live platform. Since then, he's been at the forefront of digital innovation, co-founding VacationSpot and developing dynamic packaging technology at Expedia that revolutionized online travel booking.
Steve also created BigOven, the first recipe app in the App Store, which served millions of home cooks worldwide. As a patent co-author for travel inventory booking and online game matchmaking systems, he understands both the technical and business sides of creating user-focused solutions.
"I like building useful things," Steve says, reflecting his hands-on approach to creating technology that solves real problems for real people.
Top 5% of class at Harvard Business School
Led Internet gaming effort (1995-1997) that influenced Xbox Live
Co-founded VacationSpot, created BigOven (first recipe app in App Store)
Co-author of patents for travel booking and online game matchmaking
Speaker at Vacation Rental Managers Association (VRMA) and Carnegie Mellon University, and University of Washington Foster Business School
Co-founder of bigthanks.org COVID-relief initiative
From Microsoft to multiple successful startups, Steve's career spans gaming, travel, consumer apps, and now customer feedback solutions.
Building customer feedback solutions to help restaurants and retailers improve through better data
Created the first recipe app in the App Store, serving millions of home cooks worldwide
One of the first vacation rental sites, bought by Expedia in 2000. Developed dynamic packaging technology at Expedia, revolutionizing travel booking
Led Internet gaming effort that laid groundwork for Xbox Live platform
Life's too short for dumb mistakes. We help businesses spot the easy improvements to improve their bottom line.
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